I’ve got a friend. Greatest guy. We go way back, and ever since I’ve known him, he’s been a huge fan of the band U2. He’s loved them since he was in high school, and he owns every song they’ve ever recorded. A couple of years ago, he was thrilled when his company transferred him and his family to the firm’s office in Dublin, Ireland, which is where U2 got its start in the 1970’s and where each of the band’s four members still lives. The house he rents in Dublin is up the street from a pub frequented by U2 frontman Bono, and the church my buddy attends is the one Bono goes to when he’s not touring or recording or doing whatever else it is that rock stars do.

So when it happened that Bono was finally spotted – on the street, no less – the best photo to come out of the encounter by this lifelong U2 fan was:

Nice shot of this lady's iPhone

That ever happen to you?

It may sound overly simple, but the best way to miss a shot is not to prepare. And we’ve all been guilty of it.

To get the shot, you must be able to see. And seeing takes practice.

We like to get our practice in some of the most arrestingly beautiful locations in the world. Whether it’s a two-day workshop on fashion photography, a three-day intensive training on cinematography and DSLR video, or a four-day epic plunge into the heart of Yosemite’s peerless landscape, we are constantly working with our students on reading the scene.

Learning how to see the light.

Anticipating the conditions.

Tuning their eye, so that when the time comes they can simply lean on their creative instincts and release the shutter without being stymied by the over-application of rigid photographic techniques.

Practice. Preparation. Seeing. Without them, you’ll miss the shot every time.


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