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Last week we shared with you the New York Times feature story “Snow Fall” and how the media giant’s use of interactive, layered, multi-media storytelling could be the looking glass of what the future holds for online storytelling through photos, videos, stories and graphics.

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Now, Source (through MozillaOpenNews.org) has shared the Behind-the-Scenes story of how the NYT conceived and executed the “Snow Fall” Feature.

[styledbox type=”general shaded” align=”center”][blockquote type=”blockquote_quotes” align=”left”]As we started to collect our ideas for the structure of the project, the multimedia group agreed that we didn’t want to create a bunch of different overlapping pieces and hang them all off the text. We wanted to make a single story out of all the assets, including the text. So the larger project wasn’t a typical design effort. It was an editing project that required us to weave things together so that text, video, photography and graphics could all be consumed in a way that was similar to reading—a different kind of reading.[/blockquote][/styledbox]

To read the entire interview with the NYT team behind the interactive piece, click HERE.